Every Wall Deserves a Cultural Aisle

From a humble toolshed to a global handcrafted art movement

Handcrafted by women artisans. Inspired by India. Loved by the world.

Born in 2017 as Earthenwallplates, Culture Aisle India began with a simple yet powerful idea — to bring Indian artistry into everyday living spaces. What started as a mother-son hobby by Sucheta and Dhruv Jaitly soon blossomed into a purpose-driven brand that blends creativity, culture, and community. From hand-painting wall plates in a small home toolshed to building a studio that empowers nearly 100 women artisans, Culture Aisle India is more than décor — it is a movement of skill, dignity, and storytelling through art. Each piece carries the soul of India — shaped by tradition, crafted by women, and designed to turn every wall into a cultural canvas.

Handcrafted Heritage

Individually hand-painted traditional Indian art

Women-Led & Women-Empowered

Nearly 100 women artisans supported

Sustainable & Ethical

Small batch mindful production

Award-Winning

Times of India Group Art & Craft Award

Our Journey

From a Hobby to a Heritage Brand

2025

Global Home Decor Brand

Culture Aisle India continues to grow with customers across the world and a strong presence in handcrafted wall decor.

2024

100+ Women Empowered

Culture Aisle India became an all-women-led studio empowering nearly 100 rural and semi-urban women artisans.

2023

Rebrand to Culture Aisle India

The brand evolved from Earthenwallplates into Culture Aisle India, celebrating India’s cultural heritage on a global stage.

2022

Times of India Award

The venture received the prestigious Times of India Group Award in the Art & Craft category for excellence and impact.

2021

Women Artisan Collective

A strong team of skilled women artists was built through workshops and hands-on training programs.

2020

Community Outreach Begins

The brand started recruiting and training women from underserved communities, turning art into empowerment.

2019

Online Launch

The business went online and saw overwhelming demand, leading to rapid growth in production.

2018

From Hobby to Business

Growing interest from friends and family transformed a creative hobby into a full-fledged venture.

2017

Earthenwallplates Founded

Artistic mother-son duo Sucheta and Dhruv Jaitly began hand-painting wall plates in a small home toolshed.

More Than Décor. A Movement.

Every piece you bring home supports art, culture, and women's livelihoods.

At Culture Aisle India, every handcrafted piece carries a story — of tradition, resilience, and skilled women who pour their heart into every brushstroke. When you choose our art, you are not just decorating your walls, you are helping preserve Indian heritage and empowering women to build better futures for their families. We promise authenticity, ethical craftsmanship, and timeless beauty in every creation.

Authentic Handcrafted Art

No mass production, only skilled artisans

Women Empowered

Nearly 100 women supported through sustainable income

Cultural Legacy

Preserving Indian heritage through design

Explore Our Collections

Watch Our Story Come Alive

See how Culture Aisle India transforms tradition into timeless art.

Loved in Homes Across the World

Real stories from people who bring Culture Aisle India into their spaces.

"Hi Sucheta ..it was wonderful knowing u as a person n as an artist..ur work of art was outstanding n amazing…though the wall plates decor idea hit my mind for a friend’s room but it looked fantastic..he really loved it..the bright n vibrant colours added warmth to the room..thank u for the beautiful plates..will b getting for myself soon…"

Guneet Bindra

New Delhi, India

"Thanks, sucheta!!! I just simply loved the 9 plates I picked up from u.They are not only good to look at but great on quality too. The plates look just awesome on my walls…"

Ritzy Gandhi

Mumbai, India

"Hi sucheta….Amazing quality n art. It was just as perfect as my expectations. It has become my favourite corner in the house?"

Sherry

London, UK